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How
to win over a
client
in 18 holes
Not
sure how to mix business with recreation? Here’s a
hacker’s guide to limiting career damage on the
course, adapted from tips developed by Golf Magazine.
-
Arrive
early.
-
Wear
a shirt with a collar.
If you’re wearing shorts, go with mid-thigh
length.
-
Make
sure all your equipment – clubs, bag, shoes – is
freshly scrubbed. Even if you’re not a good
player, “your aim is to make certain you look like
a golfer who is merely having a bad day” write the
editors of Golf magazine.
-
It
you’re the host, have everything ready and paid
for in advance: Green fees, cart or caddie, range
balls. A
sleeve of your client’s favorite balls is a nice
touch.
-
Leave
the cell phone and BlackBerry in the car.
If you can’t afford to take a day away from
the office, don’t. Stay at work.
-
Bet
on the round. It’s
bonding. And bring cash. IOUs are beyond tacky.
-
Don’t
speed in the golf cart, and never, ever throw your
clubs.
-
Obey
the golden rules of pro golf caddies: Keep up and
shut up. Let the client talk, while you listen.
-
If
– surprise, surprise – the customer is worse
than you, don’t let him win. It doesn’t build trust.
-
Unsolicited
tips or golf lessons quickly ruin a round.
Source:
The Globe & Mail, June 27, 2004.
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